Around the iconic Paris streetball tournament, the Jordan brand asked us to help them create a special moment to celebrate Hip Hop through the lens of Basketball to launch their Q54 product capsule at Snipes.

As part of the Converse ‘CREATE NEXT’ strategy in music, we activated the German duo Lugatti & 9ine to create a special creative collaboration.

SNIPES AND JORDAN COMBINED FORCES TO ADD A NEW LAYER TO THE SOUNDBOOH UMBRELLA; ONE FOCUSSED ON MENTORSHIP, LEARNING AND PROVIDING OPPORTUNITY.

We created the Snipes Soundbooth. A brand platform to activate the music community across all skill levels throughout the Pan European community.

We helped nike launch the ‘Own the floor’ platform for dancers within the Snipes universe.

We launched the Sean John brand in Europe. Evolving the brand and helping to connect with a European audience.

We supported Nike in Paris to activate the dance community, aiming to bridge the gap between professional dancers and upcoming dancers on TikTok. We documented the process of the project which saw Nike recruit dancers from all over Paris, put them through an audition process to pick out a whole team of dancers who would then feature in the latest music video from 2 of the cities hottest, Leto & Guy2Bezbar.